Turn social media attention into real business enquiries
We plan, design and publish your content, then connect it to lead capture, follow-up and booking, so the people who show interest don't quietly disappear.
How social engagement becomes an enquiry, a booking and an organised record
Designed to invite a response
Illustrative example. Exact flows depend on your business and on what each platform supports.
Posting is only the first half of the job
Most businesses already know they should be on social media. So they post. Someone likes it. Maybe a prospect leaves a comment or sends a quick message asking about your services.
Then it gets busy. The message sits unread for two days. The comment never gets a reply. Nobody remembers to follow up, and the person who was interested this week has moved on by next week.
The problem usually isn't that you aren't posting enough. It's the gap between attention and action.
Your content may be perfectly good. It just has nowhere to send people.
- —Comments and messages get missed or answered late
- —Interested people receive inconsistent replies, depending on who's free
- —Enquiries live in Instagram, Facebook, inboxes and someone's memory
- —Content is created in one place and booking happens somewhere else entirely
- —Follow-ups depend on a team member remembering to do them
Social media should have a path to a conversation
The Social Media-to-Client Acquisition System closes that gap. We create the content, and we also build and manage everything that happens after someone shows interest: the response, the contact capture, the follow-up, the booking and the record-keeping.
You still run the consultations, give the advice and win the client. We make sure more of the right people get to that point.
Four steps, running together
Content Is Created
We study your services, your customers' questions and the objections that come up before someone buys. From that, we plan and design a month of content, write the captions and calls to action, and send everything to you for approval. Once approved, it's published to your accounts on schedule.
Interest Is Captured
Every post includes a clear way to respond. Depending on the business, that might be commenting a keyword, sending a message, or requesting a checklist or guide. Where the platform supports it, the response starts automatically and the person's details are captured.
Follow-Up Starts
A prompt acknowledgement goes out, followed by a useful next message and a reminder if there's no reply. The tone is helpful, not pushy. The aim is simply to keep genuine interest from going cold.
The Right Next Step Is Offered
When someone is ready, they're invited to book directly into your calendar. The details you need arrive with the booking, and your team takes it from there.
See what happens after someone taps "comment"
Most content stops at the post. This is what a connected journey looks like, from the first bit of interest to a booked conversation.
Content that has a job to do
A feed can look busy and still do very little. Content that fills a posting calendar is easy to produce. Content that helps someone move toward a decision takes more thought.
Before we design anything, we build the month around what actually matters to your business:
- The services you most want to sell
- The questions prospects ask before they get in touch
- The objections that slow decisions down
- Topics where you can teach something useful
- Where your audience sits in the buying process
- Your current business priorities
Each post has a purpose. Some educate. Some correct common mistakes. Some explain how you work or make a service easier to understand. Each one finishes with a call to action that points somewhere specific, not a vague "follow us for more."
Topic chosen from a common customer question
Illustrative. Actual content is created around your brand, services and audience.
You approve everything
Every batch is sent to you before anything is published. You can request one consolidated round of revisions per batch, and we'll fix any factual or compliance points before content goes live. Nothing is posted that you haven't seen and approved.
Content that looks like you—not everyone else
These are demonstrations of structure, tone and visual execution. Every piece of content is tailored to your brand, services and audience.
Carousel slide posts let people swipe through a story. Explore a complete multi-slide example in every style.
4 Mistakes Before Choosing an Adviser
Educational series evaluating scope, fit, and ongoing advisory relationships.
What Happens After Someone Enquires?
A clear three-step client intake and onboarding walkthrough.
5 Things to Review Before Year-End
A comprehensive advisory checklist for a more productive conversation.
Have another style in mind?
Share a link or screenshot during setup. We create posts in the style you like, with your own branding and message. Not sure? We'll help you choose.
From a comment to a conversation
Interest on social media is easy to miss. Someone comments, someone sends a short message, someone asks a question under a post. If nobody spots it quickly, the moment passes.
We set up your content so that these small signals lead somewhere. A viewer might comment a keyword, tap a link, or message you directly. Where the platform supports it, they receive a private response straight away, one that feels natural and gives them something useful.
From there, the conversation can move gently forward. A simple question helps understand what they need. Their contact details are captured. The right next step is offered.
All of this happens without somebody having to watch every notification.
Not every conversation should be automated
Some people want to ask something specific. Some questions need a real answer from a real person. We don't try to replace those moments. The system handles the repetitive first steps. When a conversation needs your team's judgment, it can be handed over to them, with the context already captured so nobody starts from scratch.
A reason for people to leave their details
People rarely hand over their contact information for nothing. They need a good reason. That's the role of the lead-capture mechanism: a useful, low-effort way for an interested person to take the next step.
We choose the mechanism based on what your customers actually want and how they buy. A dental clinic, a law firm and a business setup consultancy shouldn't all be offering the same thing.
Every plan includes one lead-capture mechanism suited to your business. Complex calculators that need external data connections or custom development are outside the standard scope.
Interest shouldn't fade because nobody followed up
Many promising enquiries disappear simply because the reply came late, or never came.
The goal is not aggressive chasing. It's making sure genuine interest gets a reasonable, timely and courteous response.
Where the system ends and your expertise begins
When someone is ready to talk, they can book directly into your calendar. They choose a time that works for them and receive a confirmation. The relevant details they've shared are attached to the booking, so your team knows who they're speaking to and what they're interested in.
From that point, the conversation is yours. You handle the consultation, the advice, the proposal, the closing and the delivery of the service. That's where your expertise matters, and we don't try to stand in for it.
We manage everything up to that moment. We can't control whether a prospect turns up, chooses your service or becomes a client, and we don't promise bookings or sales. What we do is make sure the path to a conversation is clear, prompt and organised.
One place for every enquiry
Without a system, enquiries end up scattered across Instagram messages, Facebook messages, a spreadsheet, personal inboxes and someone's memory. Things get lost, and nobody knows who was contacted or what was said.
Demonstrative view. Every plan records enquiries in one organised place.
Every plan includes central contact organisation. New enquiries are recorded as they arrive, along with where they came from, what they asked about and how far they've progressed.
Your team can see at a glance who is new, who has been followed up, who has booked and who needs a personal reply. There's no complicated setup on your side and no need to learn new software terminology. It simply means your enquiries stop living in ten different places.
Give your social media somewhere to lead
Posting consistently is a good start. Connecting it to capture, follow-up and booking is what turns it into something your business can build on. Everything is managed for you, and you approve the content before it goes live.
A different scope of work
Content management keeps your presence active. This system connects that presence to what happens next.
Content Management
- Content planning
- Publishing
- Consistency
- Brand presence
Connected Acquisition System
- Content
- Lead capture
- Follow-up
- Booking
- Contact organisation
Instead of a content service and a separate set of tools you'd have to assemble yourself, you get one managed system with a single purpose: helping social media lead to real commercial conversations.
The complete system comes with either plan
Whichever plan you choose, you get the whole acquisition workflow. Nothing important is reserved for the higher tier.
The Single-Image plan is a complete system, not a trial version. The higher plan changes what your content looks like and where it appears. It doesn't change whether the acquisition workflow exists.
A straightforward way to decide
Single-Image suits businesses that:
- Want a consistent, professional presence on social media
- Want the complete acquisition system behind that presence
- Prefer clear, straightforward content
- Would rather keep the monthly investment lower
Carousel + Single-Image suits businesses that:
- Have real expertise worth explaining in depth
- Sell services that need education and trust before someone gets in touch
- Want richer content with step-by-step and comparison formats
- Want to build stronger authority in their field
- Want their content adapted for an additional relevant channel
If your customers make quick decisions, Single-Image will often be plenty. If they research carefully before contacting anyone, the extra depth of Carousel + Single-Image is usually worth having. Either way, the system behind your content works the same.
If your service needs more explanation, education or trust-building before someone gets in touch, Carousel + Single-Image gives you more room to do that.
From checkout to a working system
Complete Your Order
Choose your plan and check out securely. Your subscription is month-to-month.
Onboarding & Access
You'll receive a short onboarding process covering your services, your audience, your brand and the account access we need. Once your onboarding information and required access are complete, your setup timeline begins.
First Content Batch
Once onboarding and access are complete, your first content batch is normally delivered within 5 business days. You review it and approve it before anything is published.
Acquisition System Goes Live
Lead capture, follow-up and booking are normally live within 7 to 10 business days, depending on access and integrations. Nothing is published without your approval.
Managed for you, not handed to you
Onyx Array builds automated growth systems for businesses. We believe technology should remove repetitive work, while people stay involved where judgment, relationships and expertise matter.
That's how this system is designed. The routine parts, such as publishing, first responses, reminders and record-keeping, run in the background. The important parts, such as advice, trust and the final decision, stay with you and your team.
You're also not buying another software subscription to work out on your own. The content is created for you, the system is built for you, and it's managed and improved over time, so you can focus on running your business.
Two plans, one complete system
Both plans include the full client-acquisition workflow: strategy, publishing, lead capture, follow-up, booking and organisation. Neither is a stripped-down version.
The difference is in the content itself. Single-Image gives you a strong, consistent professional presence. Carousel + Single-Image adds deeper educational formats, richer authority-building content and expansion to one additional relevant channel.
Choose the plan that fits how your customers make decisions.
Single-Image
A complete social media-to-client system built around 30 professionally designed single-image posts each month.
- 30 professionally designed single-image posts per month
- Content strategy built around your services and audience
- Captions and calls to action
- Instagram and Facebook publishing
- Approval before anything is published
- One consolidated revision round per content batch
- Factual and compliance corrections before publishing
- One lead-capture mechanism suited to your business
- Comment and message capture flows where technically supported
- Contact capture and automated follow-up
- One booking calendar
- CRM and contact organisation
- Monthly performance reporting
- Ongoing system optimisation
Carousel + Single-Image
Everything in Single-Image, with richer educational content, stronger authority formats and an additional channel where it makes commercial sense.
- 15 professionally designed carousel posts per month
- 15 professionally designed single-image posts per month
- Carousels typically 5 to 7 slides where appropriate
- Deeper educational formats
- Step-by-step content
- Comparison content
- Objection-handling content
- Story and explanation formats
- Stronger authority-building content
- Content adapted for one additional relevant channel, such as LinkedIn or Google Business Profile, where commercially appropriate
- Deeper monthly planning around services, questions, objections and conversion opportunities
Included in both plans
Keep all incoming enquiries, message history, follow-up status, and calendar bookings organized in one place.
Discuss your services, ideal clients, preferred styles, and setup questions before the first batch is created.
Your 14-day money-back guarantee
If you are not satisfied, contact us within your first 14 days for a full refund. No long-term contract. Cancel before your next renewal.
Your selected plan is billed monthly until cancelled. Cancel before your next renewal to avoid future charges.
Questions & Answers
Give your social media a path to action
Your content shouldn't end at a like. When someone shows interest, there should be a clear response, a sensible follow-up and an easy way to book a conversation with you.
We build and manage that path, while you keep doing what you do best.